MEET THE FOUNDER
I led teams for fifteen years. The hardest part was never the work. It was getting people ready to do it.
I'm Laura Massetti. I came in as an early-career professional who could feel everyone around me operating off a playbook I'd never been handed: great bosses, bad bosses, mentors, and long stretches with neither.
So I spent the next fifteen years as a Fortune 100 executive learning it from the other side, hiring, managing, and writing the performance reviews for hundreds of early-career professionals like I once was.
Real Work Ready is the operating system I wish I'd had, as the early professional guessing my way through it, and as the manager who had no way to teach it.
Experience
15+ Years Fortune 100 Executive
Education
MBA · Baruch College · Harvard Executive Education · Imperial College London
Focus
Hiring, Performance Evaluation, Leadership
Originally
New Yorker. Now based in northern Italy.
YOU’VE LIVED IT
THE PROBLEM
You already know this problem
If you lead a team, you've lived it. You hire someone capable. On paper they're right. Then you spend months closing a gap you can't quite name, coaching one conversation at a time, pulling your best people off their own work to do it.
It's rarely a skills problem. It's that they can't yet see what they're being measured on. How they communicate. How they follow through. Whether you can hand them something and stop checking on it.
I lived that gap myself before I ever evaluated it in others. Then I spent fifteen years on the other side of it: inside big corporations, startups, and companies of my own. Same gap, every time. And the thing we were all measuring had never been written down anywhere.
So I built the framework
After enough reviews, the pattern was undeniable.
What managers evaluate comes down to six behaviors.
The same six, across every industry and every performance conversation I was ever part of. No one had structured them into something teachable. So I did.
This is the foundation of everything Real Work Ready teaches. It turns the gap you've been closing by hand into something your people can actually learn.
Organizational Awareness
Execution & Follow-Through
Communication & Clarity
Judgment & Prioritization
Ownership & Reliability
Professional Presence & Credibility
THE PODCAST
NO ONE TELLS YOU THIS
Leading the conversation
I host the Real Work Ready podcast, where I talk with leaders about what separates the people who rise from the people who stall. If you want to know how I think before we ever talk, start there.
You've been closing this gap by hand. Let's make it a system.
Book a discovery call and we'll map where the readiness gap is costing your team, and what it looks like to close it for good.